echelon florist knoxville
Jimmy + Kim Photography
Editorial Category: 
Tuesday, August 7, 2018

Vendor Spotlight: Echelon Florist

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Today, we sat down to talk with Matt Smith, the owner of Echelon Florist, about the world of wedding floral design. Echelon Florist, which has been in business for over 25 years, is one of the leading wedding florists in Knoxville and specializes in all things unique. Read our conversation with Matt below!

How long have you been in business and in the wedding industry?    
Echelon Florist has been in business for 25 years.  I have been doing wedding floral design for over 10 years.

What brought you into the wedding industry?    
The love of the family business.
What is a lesson you've learned since being in the wedding industry?    
No two weddings or couples are exactly the same, so be prepared for anything and everything.

What is your favorite part about the wedding industry?    
Weddings allow me to focus on one project for a longer period of time.  This allows me to spend more time conceptualizing the designs which produces a nicer finished product.
What is your favorite part about a wedding in general?    
The excitement of the bride and bridesmaids when we walk in with the bouquets.

What makes you/your business different?    
Echelon Florist is the only shop I have worked in, so it is difficult for me to answer that question.  The only thing I can tell you is that every designer is different.  Find one you feel comfortable with and trust them to use their talents to highlight your wedding day.

Tell us about one of your favorite couples, weddings, or projects!    
I did a wedding last winter, and the bride required mistletoe in the greenery chandelier above the dance floor because she wanted her 3 single bridesmaids to have fun during the reception (and hopefully a future husband).

Are you seeing any trends in what couples are wanting for their wedding day when they meet with you?    
Yes,  greenery has become a focus for many of the brides lately.  

What do you wish every couple knew before they walked in your doors for a consult?    
We are here to help them with not only their dream wedding flowers, but we also take pride in helping them meet their budget goals.
What piece of advice do you have for couples planning their wedding?    
Two things: do not cut your budget on the photographer, and a day-of coordinator is worth their weight in gold!

What can couples expect when they meet and book with you?    
They can expect to be meeting with a designer that can help them, whether they know exactly what they want or if they don't know anything about flowers.

Is there anything else you would like us to share or highlight? Let us know!    
Our consultation schedule is on our website. 

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