wedding coordinator knoxville tn
Editorial Category: 
Tuesday, April 17, 2018

Vendor Spotlight: All About Weddings

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After the proposal, many couples are ready to start wedding planning. One of the biggest decisions to be made is whether or not to hire a wedding coordinator. If you are currently making that decision, Janna Fowler wants you to know that hiring someone to help is a worthwhile choice. Hiring a coordinator allows for couples to have help with time management and vendor management, cultivating creative ideas, saving money, and being able to enjoy their big day. Enjoy our conversation about All Things Weddings below.


What is your business and where can potential clients find you?

My business is All About Weddings. I offer full planning, partial planning, and day-of coordinating services. You can find me at or visit my website,

What areas do you serve?

I am based in Knoxville, Tennessee and I serve both Knoxville and the surrounding areas of Chattanooga, Maryville, Smokey Mountains, and the Tri-Cities.

How long have you been in business and in the wedding industry?

I have been in business for 12 years. I have been in the wedding industry for 13 years.

What brought you into the wedding industry?

I love planning events and through other jobs and activities. I was always the event planner for small and large events. For my first wedding, I helped a friend's daughter with her destination wedding and got hooked. If anything could go wrong it did—hurricane, flooded tent, and torn wedding gown. Plan A turned into plan B. Then, Plan C had to be made quickly. It was a wild ride, and I loved it! I decided to move forward with the steps to become a certified wedding coordinator and open my business.

What is a lesson you have learned since being in the wedding industry?

Every wedding is unique, every couple is unique, and every wedding can be special no matter the budget or size. It is not my day; it is their day.

What is your favorite part about the wedding industry?

I love the wedding industry community. We all have the same goal-- to work hard, give our best, help couples make memories, and most importantly, do everything to ensure couples enjoy their wedding day!

What is your favorite part about a wedding in general?

My favorite part is when the bride starts walking down the aisle. All of the planning, decorating, and time spent on making the day wonderful is all for that moment. I get goosebumps every single time I watch a couple say their vows!

What makes you and your business different?

While I don't know that this makes my business different, I want my couples to know I am the one there throughout the planning process and the one there on their special day. I will be the one they meet with, correspond with, and work with the entire time. It is important to me to have that personal relationship with all of my couples and see their event through from beginning to end.

Are you seeing any trends in what couples are wanting for their wedding day when they meet with you?

Anything goes these days—and I love it! While I am still coordinating large weddings, I am seeing more intimate weddings this coming year. I have several couples that are wanting to spend more on the experience. They are only having family and close friends to keep the guest list smaller so they can have more room in the budget for great food and beautiful decor.

What piece of advice do you have for couples planning their weddings?

Have a realistic budget. Every wedding is special no matter the size of the budget. A wedding planner can help you understand the true cost of a wedding and can help you make the most of your budget. Know what money you have designated for wedding expenses before you begin your planning.

What can couples expect when they meet and book with you?

Couples can expect that I will be there for them from beginning to end. I want each couple to enjoy the planning process and not get stressed out during such a special time! Even with the clients needing "day of coordination" services, they are welcome to call or email anytime for help or advice. I want all of my couples to have a wonderful experience whether they want full, partial, or day-of coordinating services.

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