Loveliest Bridal In Knoxville Tn
Red Boat Photography
Editorial Category: 
Monday, January 15, 2018

Wedding Pro Spotlight - Anna Wiggins of Loveliest Bridal

Knoxville Wedding Dress Boutique

“I love watching brides find the dress that makes them feel their absolute most beautiful and confident! I love the excitement and energy of a group of women supporting a woman in one of the most special times of her life.”

After an overwhelming and impersonal experience shopping for her own wedding dress, Anna Wiggins found herself dreaming of a shopping experience fitting for a purchase as important as a wedding dress. The vision for Loveliest was born, and Anna brought the concept of one-on-one private bridal appointments and unique dresses offered below retail price to Knoxville, opening the door of her bridal boutique on September 1st, 2016.


Anna Wiggins, Owner of Loveliest, an Upscale Wedding Consignment Boutique

Loveliest offers new and once-wed gowns that traditionally retail for $2,000+ marked 30-70% off. Aside from offering dresses to fit any budget, Loveliest’s mission is to provide the personalized wedding dress shopping experience that every bride deserves.

The one-on-one consultation allows Anna to take the time to understand what is most important to a bride. As the first few options are tried on, she takes note of how a bride-to-be reacts to the different features of a dress, and then works her magic to select additional options. “Often comfort is important,” says Anna, “but finding the perfect balance between comfort and flattering fit is where I try to help! When I see a style that is working for a bride, I pull additional dresses that she may not think to try but often ends up loving due to the way they make her feel.” One peek at Loveliest’s solid five-star reviews on WeddingWire, and you know that the experience Anna offers is truly one of a kind.



In the short time that Loveliest has been open, it’s already made big waves. One of the highlights so far was being featured in the opening scene of Lauren Alaina's new movie, The Road Less Traveled. On a more local level, Anna considers it a highlight to work with other local vendors on styled shoots and of course, getting to know each Loveliest bride.

After moving from Greenville, South Carolina four years ago, Anna and her husband are putting down roots in Knoxville with the start of their business and the purchase of their first home. When it comes to being part of the wedding industry in Tennessee, Anna loves the community that she’s found.

“The people are wonderful! I love the community of other wedding professionals that I get to work with on styled shoots and open houses, and I of course adore my brides and their tribes!”


As a newlywed herself (Anna and her husband tied the knot in 2016), the wedding planning experience is fresh in her mind. For couples planning their wedding, she has some great advice:

“Appreciate the fact that others providing their opinions and input just love and care about you and your special day. At the end of the day, you will be married, so try not to stress about the little things! Some of the best stories come from what didn't go exactly as planned…”

We couldn’t agree more! To learn more about Loveliest, or to book your one-on-one shopping experience, you can visit the Loveliest website here



login or register to show your love.